Home Instead

Home Instead is an at-home caregiving provider for those seeking safe and consistent care for their loved one as they age. Home Instead asked us to create a new brand identity that could be fused into their digital presence. Our acquisition-focused approach created a modern yet warm welcome to the senior care space. My team contributed to this pitch a website redesign, with an interactive quiz and service directory, as well as a comprehensive CRM campaign, showcasing how personalized at-home care can be.