YourBlueprint

YourBlueprint is a support program offered to patients on prescribed therapy from Blueprint Medicines, seeking assistance with cost savings, personalized support, and navigating insurance coverage. YourBlueprint tasked our team with redesigning their Patient and Healthcare Provider websites to be less information-dense and more streamlined to their offerings. We prioritized clean and friendly interfaces, consumer-accessible copy, and defined two different look and feels as the building blocks of this redesign.