Zales

Zales is a large presence in the jewlery retail industry, known for its focus on diamonds and high-end pieces. We were tasked with bringing Zales’ e-commerce presence into the modern day with a new look and feel catered towards Gen Z– opening the doors for them to feel confident to shop for new, fresh pieces. This project prioritized playful, bold, and everyday iconic looks, resulting in a refreshed website, app for loyal customers, CRM campaign, and in-store shopping experiences. Multiple touchpoints allowed this younger demographic to engage with Zales unlike ever before, making the fine jewelry space more accessible and approachable for all.